By Jeff Borrowman, Head of Sales Development

September is Life Insurance Awareness Month. It’s a reminder that protection starts at home, ensuring families can withstand the unexpected, but it also extends to businesses and the livelihoods that depend on them. The need is clear:

• 40% of American adults believe they need more life insurance, representing nearly 100 million people facing a coverage gap
• 47% say their household would struggle to cover living expenses within six months if the primary wage earner died unexpectedly
• 82% of small-business owners say insurance coverage is “extremely or very important.” Life insurance ranks high (37% among needed types).

Why I’m Passionate About Life Insurance
My father spent nearly 50 years in the life insurance business. Growing up in that environment left me with a lasting belief: clients never say they regret having too much protection. Instead, they often wish they’d bought more. Life insurance gives a foundation to every other piece of a client’s financial plan.

How We Support Financial Professionals
At 1847Financial, we equip you with everything you need to build a life insurance practice that lasts. That means:

Our mission isn’t just to drive sales. It’s to help you make measurable, real-world differences in clients’ lives.

Final Thoughts
If you’re evaluating how you want to make an impact, consider this: at 1847Financial, we believe protection is foundational. Protect families. Protect businesses. Protect futures. Let’s connect and explore how we can build a protection-first practice together.

^{Sources: LIMRA Fast Facts about Life Insurance, 2025 and https://www.ajg.com/news-and-insights/small-business-owners-are-actively-seeking-greater-insurance-protection}

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