As we celebrate Women’s History Month this March, we honor the achievements and contributions of women across history – and look ahead to the opportunities and challenges women face today. One of the most significant changes on the horizon is the historic $54 trillion wealth transfer expected to take place by 2048. According to research by Cerulli Associates, over 95% of this wealth will transfer to women, making them one of the most influential forces in wealth management in the coming decades.

For financial professionals, this represents both an incredible responsibility and a unique opportunity to shape the financial future for millions of women.

The Shifting Landscape of Wealth
Women are already stepping into greater financial leadership roles, driven by increased career success, longevity, and inheritances. With widows becoming a key demographic during this wealth transfer, financial professionals must adapt their practices to address the distinct needs and priorities of women.

Data from Cerulli highlights that women often approach wealth management differently than men. Many prioritize:

• Long-term security over immediate gains.
• Education and empowerment, seeking a clear understanding of the “why” behind financial decisions.
• Aligning financial goals with values, such as philanthropy or legacy planning.

This shift challenges financial professionals to go beyond technical expertise and adopt a relationship-first approach that combines empathy, active listening and personalized strategies.

Opportunities to Serve Women Better
The massive wealth transfer creates an unprecedented opportunity to make a meaningful impact. To meet the needs of this growing client demographic, financial professionals can:

1. Develop targeted financial literacy programs: Empower women through education, enabling them to make informed decisions about their wealth.
2. Create a values-driven financial approach: Women often prioritize legacy planning and aligning their wealth with their goals. Show them how their financial plan can support these values.
3. Offer proactive, compassionate support: Life transitions such as widowhood can be overwhelming. Being a trusted resource during these moments can solidify long-term relationships.

A Commitment to Empowering Women at 1847Financial
At 1847Financial, we are proud to support financial professionals in building relationships with women and widows during this wealth transfer. One of the ways we do this is through our Women’s Forum – a program designed to address the challenges and opportunities women face in financial services.

Our Women’s Forum offers:

• Networking opportunities with like-minded professionals.
• Resources to better understand and serve women clients.
• Support for women in financial services, empowering them to thrive in the industry.

Learn more about our Women’s Forum here: 1847Financial Women’s Forum.

Joanna Craney, Founder, Partner and Financial Advisor with Empowered Financial Strategies sums it up best: “We focus on providing tools and strategies that empower women to take control of their financial lives—whether they’re clients or financial professionals.” This focus ensures women are supported at every step of their journey.

Shaping the Future, Together
As Women’s History Month highlights the contributions of women throughout history, financial professionals have the chance to create lasting change for generations to come. By aligning your practice with the needs of women and leveraging the resources and support of 1847Financial, you can position yourself for success.

If you’re ready to make a difference and empower women in their financial journeys, we invite you to explore the opportunities at 1847Financial. Together, we can build a brighter financial future for the women we serve.

^{Sources:
•  Cerulli Associates. $54 Trillion Will Transfer to Widows Through 2048; More than 95% Will Go to Women. Read more
•  Craney, J., & Humphrey, C. (2024). Joanna Craney and Carolyn Humphrey: Empowering Women in Financial Services. Read more}

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