By: Micah Wei, CIMA®, Head of Investments and Advisory Services

The Conversation I Keep Hearing
Not long ago, I spoke with an experienced financial professional about how his business has changed. We talked about technology, regulation, and client expectations.

His answer was simple: “Clients expect me to know more than investments.”

That comment reflects a broader shift across the industry.

Client preference for holistic wealth management advice continues to grow. According to McKinsey, the percentage of clients who prefer a holistic approach increased from 30% in 2018 to 47% in 2023. LIMRA has also reported that consumers value financial professionals who look beyond a single product or account and consider a broader set of needs, such as retirement preparedness, protection, estate planning, and other long-term goals.

Clients are not looking for disconnected conversations about investments, life insurance, retirement, and legacy planning. They want guidance that helps connect the dots.

Clients Do Not Think in Silos
Clients think about their lives, not product categories.

They want to protect their families, build wealth, plan for retirement, prepare for the unexpected, and leave a legacy. They want confidence that each part of their financial life is working together.

That is why holistic planning continues to gain momentum. It reflects how clients actually think, ask questions, and make decisions.

Why 1847Financial Is Built for This Shift
We are protection-first and holistic by design.

We believe insurance and investments can be more effective when they support one coordinated strategy. Through 1847Financial, financial professionals have access to Penn Mutual’s protection solutions and HTK, our Top-20 broker-dealer RIA, creating an integrated platform that supports holistic planning.

For experienced financial professionals, that means the ability to deliver broader guidance while maintaining ownership of their business, brand, and client relationships.

Independent, But Never Isolated
Many financial professionals are looking for more than products and technology. They want the freedom to build their business their way, with resources that can help support growth.

Financial professionals have access to marketing support, field development resources, wealth management capabilities, and a community built around shared success.

It reflects a simple belief: financial professionals should have a voice in how they grow and the support to build in ways that fit their goals, their clients, and their vision for the future.

Independent, but never isolated.

The Future Is Holistic
Clients are asking for broader guidance. Financial professionals who can connect protection, wealth management, retirement planning, and legacy conversations may be better positioned to meet that need.

Here, holistic planning is not treated as a trend. It is part of how we support financial professionals and the clients they serve.

When clients can see the whole picture, they can make decisions with greater clarity. And when financial professionals have the flexibility, resources, and community to serve clients holistically, they can continue building stronger businesses and deeper relationships.

If you are an experienced financial professional looking for independence backed by integrated protection and wealth management capabilities, this may be a relationship worth exploring. Follow 1847Financial on LinkedIn to learn more.

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